Wong (not his real name was a clothing manufacturer in Shandong Zibo) Not long ago, he found himself spending “great price” elsewhere got the first series of clothing styles copied by others, and the first in their market, causing huge losses. Under chagrin, he found a Trademark Services Co., Ltd. Anhui hopes the legal means to protect their rights. However, he was told, in the absence of the apparel design patent application, this case is difficult to win.

Apparel industry, “copy” the wind has become commonplace. Industry sources, due to the rapid replacement products, combined with the scarcity of designers and design of high costs, many apparel merchants chose “copy” of the shortcut, the domestic brand “copied” the international trend, small brands, “copy” big brand, has long been the industry used to seeing.

“Rights” of the embarrassing

There are two main characters of events: one is the boss Wang, Shandong, Anhui, the other is a clothing company. Wong’s clothing style was copied in Anhui, a clothing company, resulting in great losses, wanted to commission Trademark Office litigation to restore economic losses, but the Trademark Office analysis concluded that there was no evidence to win.

Anhui Xin Trademark Office, according to concerned parties in this case is a design patent infringement design infringement in itself difficult to define, others as long as the details with you a little different on not infringing, as long as the other party to burden of proof before you open the market has a similar design, but also not an infringement, and this proof is actually quite easy. More critical is the king did not boss them had been referred to the clothing design infringement patent protection. So, if sued, winning is unlikely.

Although the return of Shandong side without a fight, but this garment Anhui companies secretly “engaged” were sweating. Wong said that in the future to strengthen the legal awareness of self-protection, Anhui apparel companies that want to accelerate the “own brand” of the building.

Behind the crazy copy

Hefei Shen Miss in a shopping mall when it was found even with a four brand shoes with the same style, texture, not very different, prices are around 300 yuan boots, Miss Shen exclaimed, “I really do not know to buy Which. ”

Anhui Province Chamber of Commerce, the Secretary-General Ye Liang Jieshao clothing, resulting in the industry is the main reason for copying popular enterprise to create its own design center too costly. “Scarcity of domestic designers, a common general salary in the hundreds of thousands of designers, and a design team at least a dozen designers. That is just the design, there are a million annual cost. This is some small apparel companies is simply ‘Arabian Nights’. “Ye Liang Jieshao, clothing short life cycle of the product itself, the rapid replacement, therefore, more businesses have chosen convenient” copy. ”

“Fashion design copying generally between two means, first self-built channels, some domestic brands, a long outer garment company has offices in general will be the first to photograph the current world fashions, come back ‘ piracy ‘, that piracy is often a slight change. the other is winding copied, by designer or manufacturer channels’ plagiarism’. designers jumped ship, commissioned leak manufacturers are copying the channel. “Ningbo Bird Pacific Marketing Centre Anhui Area Manager, He Zhiyong told reporters, “plagiarism” has become a common problem within the line, either by stealing or copying other people have expressed frustration.

Why businesses do not apply for patents to protect themselves from by “plagiarism” mean?

Xin Trademark Office Director Wang Bangshun description, design patent is a patent, means the product shape, pattern or their combination, as well as color and shape, pattern made by the combination of the rich aesthetic and a new design suitable for industrial applications patent. Once a design patent application for this can to some extent to protect their interests.

The current situation is that many businesses do not want to apply for clothing such patent. “Application for a patent costs about 1,000 yuan, but the clothing style as not accurately judge the market reaction, businesses can not decide on which a design patent application, all applications for all models too costly, so little clothing Product design patent applications. “Wang evaluation. In addition, it is understood, apparel product updates quickly, and design patent applications is a long cycle businesses reluctant to patent one of the reasons, “general application for a patent of the time in 8 months to a year, and this cycle enough to eliminate a clothing design. ”

Copying the style of its own brand called

He Zhiyong that the industry’s “plagiarism” was not no way to cope with the phenomenon. “The others are staring at you, ‘copy’ you, this time means you have to have some brand recognition, and this time the best way to get rid of copycat is to enhance their competitiveness, speed up product renewal rate, Let your competitors can not keep up forever. ”

“The key is to establish its own brand, not own brand will always be behind the change in the others.” Ye Liang also think, and enhance their own competitiveness is the best solution to get rid of plagiarism, “At home, the clothing-known brand is very less, while in Anhui, the apparel industry have little to weak, and in order not to copy others, and will not be affected by copying others, only the continuous growth of their own. ”

Ye Liang Jieshao, as market demand, Anhui apparel industry has started, many garment enterprises have realized the importance of independent brands, and has started construction.
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